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A free guide by ZAK
AI Competitor Analysis on Autopilot Every Week
Checking competitors usually happens once a year in a strategy deck. This AI competitor analysis template checks public sources every week and tells you what changed.
Most leaders know their top three competitors. Few know what those competitors changed last month.
An AI watch on public sources fixes that. Pricing pages, service pages, job posts, news and announcements.
Step 1
Pick Your Watch List
Choose three to five competitors and the public pages that matter. Pricing, services, careers, news or blog, and their LinkedIn page.
Step 2
Run a Baseline Analysis
Using web search, build a baseline on these competitors: [NAMES AND URLS] For each: what they sell, who they target, how they price if public, recent news and what their job posts suggest about their plans. Cite a link for every point. Mark anything you could not confirm.
Step 3
Set the Weekly Check
Check these competitor pages and news for changes since [LAST DATE]: [LIST] Report only what changed, with links. For each change: what it is, why it might matter to us and whether we should act, watch or ignore. If nothing changed, say so in one line.
Step 4
Schedule It
Use a scheduled task in your AI tool, or an automation tool, to run the weekly prompt and send the brief to you. Read it with coffee Monday.
Questions About AI competitor analysis
What is AI competitor analysis?
Using AI with web search to track competitors' public sites, news and job posts and summarise what changed.
How often should we check competitors?
Weekly for a short list works well. Review the baseline quarterly.
Is AI competitor monitoring legal?
Using public information is generally fine. Respect site terms and never access private areas.
Which AI tools can search the web?
ChatGPT, Claude, Gemini, Copilot and Perplexity all offer web search features.
Next step
Put This Guide to Work
Name the competitors you watch and we can set up a weekly brief that flags what changed.